Joelle Grant ran the front desk of a multi-clinic physio practice, where an empty slot was money nobody got back. Kaveh Rostami is a payments engineer. They started Bookheld in Toronto to make the booking and the payment the same step.
The booking page came first, and it stays free. Payments followed, then the paid plans.
Joelle GrantCo-founder and CEO
Kaveh RostamiCo-founder and CTO